Knitwear designer Jamie Howes launched his brand and angora goat farm in central Brittany, France. After graduating from Central St Martins in 2021 where he used the prize money from L’Oréal young talent and the Swarovski foundation to invest in his herd of mohair goats, with the strong belief that the traceability and sourcing of raw materials is the key to a sustainable approach to designing. The mohair is adorned with precious stones that depending on there properties and placements will impart there energy on to the wearer. Each piece is hand made and unique, Jamie approaches knitting with a whimsical style, painting with yarn and stones creating wearable art.